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SMU: Boot Camp and Happy Hour - New York

Monday, May 18, 2009 from 7:00 PM - 10:00 PM (ET)

New York, NY

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Ticket Information
Ticket Type Sales End Price Fee Quantity
Boot Camp NY VIP Party - for attendees and invited guests only Ended $0.00 $0.00 Sold Out
SMU: BootCamp NY - Full day session gives you access to the VIP Party as well Ended $585.00 $9.95 Sold Out
Boot Camp NY VIP Party - for attendees and invited guests only Ended $0.00 $0.00 Sold Out
Event Details

SocialMedia.com Boot Camp VIP Party - May 18th

Come join SocialMedia.com for an exclusive event the night before our Social Media Boot Camp at Above 60's Rooftop bar in the Thompson Hotel. Meet the team and learn about SocialMedia.com's People Powered Advertising. A60 only allows authorized guests into their venue, so registration is required.

Drinks are on us.


Social Media Boot Camp - May 19th

Agenda:

8:00 am Breakfast Buffet
9:00 am Introduction
9:20 am Keynote
9:30 am Conversation with Fred Wilson and John Borthwick
10:00 am Social Media Principles
10:20 am Break
10:30 am Case Study 1 - Unleashing a new brand
10:50 pm Case Study 2 - Macy’s with WOMI
11:10 pm Case Study 3 - Deep Focus
11:45 pm Lunch
12:00pm Panel on “Extremely Social Advertising” featuring Steve Wax (Managing partner, Campfire), Sam Ewen (Owner of Interference Inc.)

Viral video? Blogs? Social networking? You’ve heard of social media before. You know sites like YouTube, MySpace, Facebook, and Twitter are drawing in hundreds of millions of users, but what does it mean for your business?

SocialMedia.com is hitting the road to run brands through a half day boot camp covering how to create a social media strategy along with four real world case studies showing how brands can succeed.



During Social Media Boot Camp and through this site, brands will learn:

  • Principles for success within social media
  • How to manage risk wthin sm campaigns: how to balance being an open brand without subjecting yourself to negative feedback
  • Life beyond the CTR– what are the true measures of success? Can i measure ROI on social media executions?
  • How to create a social media strategy and balance it within your larger marketing efforts
  • Why your brand needs a social media presence



  • Media Planner/Supervisors
  • Marketing Managers
  • Brand Managers
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